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From Backyard Dye Pots to a Global Snow Brand: Lessons from Max Reade

In a recent episode of Like, Love, Share , Sherri sits down with Max Reade, the young founder behind a fast-growing baggy ski apparel brand, to unpack how a 16-year-old’s hunt for the perfect pair of pants turned into a full-fledged business. What emerges is less a tidy entrepreneurial playbook and more a vivid case study in curiosity, constraint, and creative persistence. A problem on the mountain. Max’s entry into entrepreneurship began, as many good ideas do, with a very s

Culture, Community, and Why Influencers Actually Work

A conversation with Mallory Gaskin of Citrus Magic and Veggie Wash Influencer marketing didn’t suddenly start working. According to Mallory Gaskin, the reason it works now is because brands finally stopped treating it like advertising. Mallory is the CPG leader behind Citrus Magic and Veggie Wash , overseeing brand strategy, product innovation, packaging, and go-to-market execution across some of Beaumont Products’ largest brands. In her conversation on Like, Love, Share , s

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