Every agency promises viral magic. Most deliver expensive screenshots. As the leading influencer marketing agency, we deliver revenue. Period. We invented unboxing theater before Instagram knew it needed stories. While competitors chase empty metrics, we engineer moments that make credit cards leap from wallets. Here's how we built the only influencer machine that actually prints money. We Birthed the Unboxing Revolution Influencer opens box. Audience holds breath. Sales spik

Instagram is closing out 2025 with a major app redesign that puts Reels and DMs at the center of the user experience. The navigation bar now prioritizes Feed + Stories, Reels, and direct messaging in a cleaner layout. Profile grids have ditched square thumbnails for taller previews built for vertical video. Translation features and messaging tools got upgrades too. The changes reflect actual user behavior. People watch more video and send more private messages than ever befo

Q4 hits different in regulated categories. If you're running influencer campaigns for financial services, health products, kids' brands, alcohol, or supplements, you know exactly what we mean. Budgets are locked, timelines are compressed, and one missed disclosure can destroy months of planning. Here's what actually works: you can run fast, compliant campaigns without burning through legal reviews or your remaining budget. This playbook shows you exactly how. Why Compliance

In the hit series, Mad Men , the advertising world scrambled as health concerns and regulations redefined how tobacco could be marketed. What followed wasn't the end of messaging, it was a reinvention. Just like agencies in the 1970s evolved beyond slogans and TV jingles, today's public institutions are rethinking how public service announcements (PSAs) are delivered. In 2025, a PSA isn't just a 30-second TV spot, it's a TikTok story, an Instagram Reel, or a creator-led vide

Let's start with what everyone's thinking but not saying: most influencer campaigns are still stuck in 2019. Brands send products, cross their fingers, and hope for posts. Meanwhile, the smartest players have figured out that product seeding — when done strategically — is driving more authentic awareness than their entire paid media budget. Here's what's really happening. The Shift Nobody Saw Coming Product Seeding vs. Everything Else We need to clear something up. Product se

The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 Call it what you will: the "enrollment cliff," "demographic dip," or "admissions drop." Higher education is entering a critical turning point. The number of traditionally college-aged students (18-year-olds) is in sustained decline, and the effects are no longer hypothetical. College Enrollment Decline: The Numbers Are Clear The Federal Reserve Bank of Philadelphia projects a 1

On this week's news roundup, we take a look at how media agencies are strenghtening brand safety as influencers adapt their content strategy with Artificial Intelligence tools, Shopify's President on his preference of working with micro-influencers to grow his side hustle, and the reasons why creators are becoming the new social media strategists for brands. We also look into the general sentiment of podcast ads versus traditional and digital ads, and Meta's new performance-b

On this week's news roundup, we take a look at how LinkedIn Influencer partnerships can help B2B's, BuzzFeed's strategic decision to hire independent creators to produce content, how the NFL CMO is engaging with Gen Z through content creators, and Rolling Stone's most influential creator list. We also share Elon Musk's new change to Twitter for content creators and the conversation around an online streaming bill passed in the Canadian Senate last week. Forbes : How B2B's ca

On this week’s news round-up: Content creators are pretending to attend Coachella; American Eagle brings a secondhand clothing shop to Snapchat; We share the emergence of new AI tools like ChatGPT and its impact on marketers; A communications agency is releasing a playbook to combat inequity in influencer marketing; and a YouTube study addresses whether YouTube shorts are worth it. AdAge: Creators pretend to be at Coachella Description:  This year's Coachella has sparked conc

On this week’s new round-up, we are taking a look at the return of VidCon, local marketing strategies that are moving the needle for franchises, and more! NBC News: VidCon, where YouTube stars once caused stampedes, pivots to TikTok Description: VidCon, the biggest convention for social media creators and their fans, is back this week with a new official partner, TikTok, signaling just how much has changed since the event was last held in person in 2019. Thousands will be cr

This morning, join us on our blog over a cup of coffee ☕ Each week on BabbleBoxx’s Social Smarts segment, we bring you some of the latest news and happenings in the marketing world. This week, we dive into how marketers are rethinking their strategies when it comes to advertising on Instagram and Facebook, share tips for attracting and engaging loyal brand advocates and provide a sneak peek for what features to expect from the new Instagram update.  Last, but not least - June

We are talking about all things influencer marketing, from hot topics in the space to forecasting social media trends for Q3 and Q4. Learn more about the impact influencers and word-of-mouth marketing have on the current marketing climate, what brands look for from a legal perspective, and the latest insights on influencer sizes and demographics to help guide influencer selections. Forbes: The Impact of Influence And Word-Of-Mouth Marketing Description: With the incredible g

People are eager to get out and explore after a difficult two years of restrictions on travel. With a surge in consumer demand for travel and tourism, we take a look at how hospitality brands and influencers approach and respond. On the weeks roundup, travel influencer, Emma Rose Lager, develops location-scouting app for brands, Benefit Cosmetics seeks new influencer strategy for event amidst over tourism in Hawaii, and hotels aim to elevate and optimize the digital experienc

There is a growing crisis across the world -- the prevalence of anxiety and depression amongst people  has grown by 25% globally, the social isolation resulting from the pandemic identified as a major cause of the increase. According to the World Health Organization, “This is a wake-up call to all countries to pay more attention to mental health and do a better job of supporting their populations' mental health.”  In honor of Mental Health Awareness Month, brands are findin

While the fashion industry has had great success with influencer marketing, brands in the space are constantly on the hunt for new ways to excite and engage their audiences. On this week’s news roundup, we explore live-streaming and online shoppable events, Amazon’s The Drop x TikTok collaboration, digital fashion and cryptocurrency, the upward trend in male fashion influencers on TikTok and the new style craze on social media inspired by celebrities like Meryl Streep, Jane F

Amidst the Twitter flitter, Instagram adjusts it’s algorithm and new on the scene platform, SuperJoi, raises 2.5 Million in funding. Meanwhile, Unilever cracks down on kids, the city of Boston sets out to boost diversity and Linktree releases an influencer earnings survey – the results are fascinating! Marketing Dive : Unilever tightens restrictions on food marketing targeted at kids Description: Unilever will not work with any ambassadors under 16 or whose primary audience