Hot Topics & Happenings, Influencer Marketing, Weekly News Roundup

The Return of VidCon, Local Marketing Strategies for Franchises, and More

On this week’s new round-up, we are taking a look at the return of VidCon, local marketing strategies that are moving the needle for franchises, and more!   NBC News: VidCon, where YouTube stars once caused stampedes, pivots to TikTok Description: VidCon, the biggest convention for social media creators and their fans, is back this […]

2022 Trending Industry Topics, 2022 Trends, Social Media, Weekly News Roundup

Advertising Strategies Pivot, Instagram Announces Plans for New Update, & More

This morning, join us on our blog over a cup of coffee ☕ Each week on BabbleBoxx’s Social Smarts segment, we bring you some of the latest news and happenings in the marketing world. This week, we dive into how marketers are rethinking their strategies when it comes to advertising on Instagram and Facebook, share tips […]

2022 Trending Industry Topics, Hot Topics & Happenings, Weekly News Roundup

Brands Tap Into Influencer Marketing as Travel Spikes

People are eager to get out and explore after a difficult two years of restrictions on travel. With a surge in consumer demand for travel and tourism, we take a look at how hospitality brands and influencers approach and respond. On the weeks roundup, travel influencer, Emma Rose Lager, develops location-scouting app for brands, Benefit […]

2022 World News, Hot Topics & Happenings, Influencer Marketing, Weekly News Roundup

How Brands Are Supporting & Inspiring Conversations Surrounding Mental Health

There is a growing crisis across the world — the prevalence of anxiety and depression amongst people  has grown by 25% globally, the social isolation resulting from the pandemic identified as a major cause of the increase. According to the World Health Organization, “This is a wake-up call to all countries to pay more attention […]

2022 Trending Industry Topics, Hot Topics & Happenings, Influencer Marketing, Marketing Tips, Social Media, Weekly News Roundup

News of the Week: Pinterest TV Studio, Rephr’s Response to Consumer Feedback, Insights on the Creator Economy and More

On this week’s news roundup, we take a look at Pinterest’s new live streaming app and how Rephr leveraged consumer feedback and crowdsourcing data to develop their new skincare line. We also share insights you should know about the influencer economy, how brands are utilizing long vs short term influencer collaborations and what roles influencers […]

2022 Trending Industry Topics, Hot Topics & Happenings, Influencer Marketing, Marketing Tips, Weekly News Roundup

How Fashion Brands are Leveraging Influencers this Spring

While the fashion industry has had great success with influencer marketing, brands in the space are constantly on the hunt for new ways to excite and engage their audiences. On this week’s news roundup, we explore live-streaming and online shoppable events, Amazon’s The Drop x TikTok collaboration, digital fashion and cryptocurrency, the upward trend in […]

2022 Trending Industry Topics, Hot Topics & Happenings, Social Media, Weekly News Roundup

News of the Week: Unilever Resitrictions, Instagram Ranking Algorithm, Influencer Incomes, & Superjoi Gives Back

Amidst the Twitter flitter, Instagram adjusts it’s algorithm and new on the scene platform, SuperJoi, raises 2.5 Million in funding. Meanwhile, Unilever cracks down on kids, the city of Boston sets out to boost diversity and Linktree releases an influencer earnings survey – the results are fascinating!  Marketing Dive: Unilever tightens restrictions on food marketing […]

2022 Trending Industry Topics, Brand Awareness, Hot Topics & Happenings, Influencer Marketing, Weekly News Roundup

The Power of B2B Partnerships & Influencer Collabs

On the week’s news round up, Sex and the City character, Carrie Bradshaw, inspires new Birkenstock & Manolo collaboration, Pepsi & iHop team up to introduce a limited edition line of Cola, and Target partners with Levi’s to be a top “denim destination”. Dynamic partnerships , whether that be brand-to-brand or influencer collaborations alike, provide […]

Brand Awareness, Collaboration Spotlight, Influencer Marketing, Our Solutions, Partner Spotlight, Signature Box

Kalahari Resorts & Conventions: The Impact of Marketing Off-Season for Seasonal Businesses

Government shutdowns due to the Covid pandemic hit the theme park industry hard. Fortunately, most operators have rebounded and are on pace to performing at their pre-pandemic rates. A look-back at one operator’s successful approach to staying afloat demonstrated the versatility of social media marketing in crafting effective advertising strategy. Predictably, most companies seized the […]