Brand Awareness, Influencer Marketing

Alcohol Brands Get Creative With Mixologists and Cocktailgrams for the Holidays

Safe to say, 2020 has not been business as usual. For brands within the wine and spirits category in particular, the coronavirus pandemic has caused a complete flip in sales with online purchases skyrocketing while in-store and commercial sales are demonstrably lower. The disruption in the purchasing behavior of consumers has forced alcohol brands to […]