Influencer Marketing

The Future of Influencer Marketing 2021

With an eye towards 2021, there’s seems to be no slowdown in influencer marketing, with the industry predicted to grow to $15 billion by 2022.* The Covid-19 crisis affected everyone, with marketers and brands immediately rejiggering to connect with consumers. Influencers provided a resilient and efficient avenue to connect, as many traditional modes of communication […]

Brand Awareness, Influencer Marketing, Marketing Tips

How To Use Influencer Marketing In Highly Regulated Industries

With the influencer marketing industry fast approaching the $15 billion mark by 2022 (according to Business Insider Intelligence estimates based on Mediakix data), it’s safe to say that a large range of brands across several industries recognize that working with influencers is a powerful marketing and sales tool that shows no signs of abating. But […]

Influencer Marketing

THE RISE OF THE “ACCIDENTAL INFLUENCER”

  How Covid-19 Created A New Breed of Social Media Star The influencer marketing industry is quickly approaching $7 billon this year, and there’s research that it’s on track to double – brands are predicted to spend close to $15 billion by 2022, according to Business Insider Intelligence estimates based on Mediakix data. (https://www.businessinsider.com/influencer-marketing-report) Categories […]