Social Smarts

2022 Trending Industry Topics, Influencer Marketing, Weekly News Roundup

Like it or Leave It: CGI Influencers Are Here to Stay

The quest for virtual influencers continues. This week, Metaverse releases guidelines around the use of AI created content creators. Lenovo launches a campaign in Japan in collaboration with a computer-generated model, Imma. Back in the United States, LG’s homegrown talent, Reah Keem, appears to have her wires crossed. Image Credit |  Reah Keeem (LG Electronics) […]

2022 Trending Industry Topics, Influencer Marketing, Weekly News Roundup

Influencer Marketing Roundup: Creator Rates on the Rise, Amazon’s Vine Voices and Canadians Party on a Plane amidst the Pandemic

We now have week one of 2022 under our belts and all eyes are on livestream selling whether it’s Instagram, Amazon or YouTube. The influencer pay gap is an ongoing issue and rates, thanks to the Pandemic, continue to rise. Tech retailer Best Buy forays into the space with its first influencer collab. Social media […]

2022 Trends, Influencer Marketing

Influencer Marketing Roundup: Social Commerce and the Creator Economy, Rise of Live Streams for Social Selling, and the Metaverse

It’s the first Monday back to work in the New Year and influencer marketing has lofty goals for 2022 as marketers shift from ad-based revenue and double down on the creator economy. The metaverse is seeking influencers to become “metapreneurs” and marketers are honing in on them as livestream shopping hosts. The launch of a […]


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