Social Smarts

Content Creators, Hot Topics & Happenings, Influencer Marketing, Marketing Tips, Social Media, Weekly News Roundup

The Value of Micro-Influencers, Brands Concern Over AI In Influencer Marketing & Social Media, and More

On this week’s news roundup, we take a look at how media agencies are strenghtening brand safety as influencers adapt their content strategy with Artificial Intelligence tools, Shopify’s President on his preference of working with micro-influencers to grow his side hustle, and the reasons why creators are becoming the new social media strategists for brands. […]

Content Creators, Hot Topics & Happenings, Influencer Marketing, Social Media, Weekly News Roundup

LinkedIn Influencer Partnerships, BuzzFeed’s Strategic Pivot, Rolling Stone’s Most Influential List, and More

On this week’s news roundup, we take a look at how LinkedIn Influencer partnerships can help B2B’s, BuzzFeed’s strategic decision to hire independent creators to produce content, how the NFL CMO is engaging with Gen Z through content creators, and Rolling Stone’s most influential creator list. We also share Elon Musk’s new change to Twitter […]

Hot Topics & Happenings, Influencer Marketing, Social Media, Weekly News Roundup

Content Creators Pretend to Attend Coachella, How New AI Tools Stand to Impact Marketers, and More

On this week’s news round-up: Content creators are pretending to attend Coachella; American Eagle brings a secondhand clothing shop to Snapchat; We share the emergence of new AI tools like ChatGPT and its impact on marketers; A communications agency is releasing a playbook to combat inequity in influencer marketing; and a YouTube study addresses whether […]

Hot Topics & Happenings, Influencer Marketing, Weekly News Roundup

The Return of VidCon, Local Marketing Strategies for Franchises, and More

On this week’s new round-up, we are taking a look at the return of VidCon, local marketing strategies that are moving the needle for franchises, and more!   NBC News: VidCon, where YouTube stars once caused stampedes, pivots to TikTok Description: VidCon, the biggest convention for social media creators and their fans, is back this […]

2022 Trending Industry Topics, 2022 Trends, Social Media, Weekly News Roundup

Advertising Strategies Pivot, Instagram Announces Plans for New Update, & More

This morning, join us on our blog over a cup of coffee ☕ Each week on BabbleBoxx’s Social Smarts segment, we bring you some of the latest news and happenings in the marketing world. This week, we dive into how marketers are rethinking their strategies when it comes to advertising on Instagram and Facebook, share tips […]

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