2025 Influencer Trends, Hot Topics & Happenings, Influencer Marketing, Instagram, Instagram Reels, Marketing Tips, Social Media

Instagram Adds Reels Retention & Skip Rate: What Influencer Marketers Should Do Next

Instagram introduced a Retention chart inside Reels Insights and is replacing View Rate with Skip Rate. Retention shows the percentage of viewers still watching at each moment of a Reel; Skip Rate shows the percentage who skip within the first 3 seconds. These updates help you understand where viewers drop off and whether your opening […]