Brand Awareness, Influencer Marketing

Alcohol Brands Get Creative With Mixologists and Cocktailgrams for the Holidays

Safe to say, 2020 has not been business as usual. For brands within the wine and spirits category in particular, the coronavirus pandemic has caused a complete flip in sales with online purchases skyrocketing while in-store and commercial sales are demonstrably lower. The disruption in the purchasing behavior of consumers has forced alcohol brands to […]

Influencer Marketing

The Future of Influencer Marketing 2021

With an eye towards 2021, there’s seems to be no slowdown in influencer marketing, with the industry predicted to grow to $15 billion by 2022.* The Covid-19 crisis affected everyone, with marketers and brands immediately rejiggering to connect with consumers. Influencers provided a resilient and efficient avenue to connect, as many traditional modes of communication […]