2025 Influencer Trends, Influencer Marketing, Marketing Tips From Broadcast to TikTok: The Evolution of PSAs in the Influencer Era In the hit series, Mad Men, the advertising world scrambled as health concerns and regulations redefined how tobacco could be marketed. What followed wasn’t the end of messaging, it was a reinvention. Just like agencies in the 1970s evolved beyond slogans and TV jingles, today’s public institutions are rethinking how public service announcements (PSAs) are […] julien , 5 days ago
2025 Influencer Trends How Product Seeding Boosts Brand Awareness: What’s Actually Working Now Let’s start with what everyone’s thinking but not saying: most influencer campaigns are still stuck in 2019. Brands send products, cross their fingers, and hope for posts. Meanwhile, the smartest players have figured out that product seeding — when done strategically — is driving more authentic awareness than their entire paid media budget. Here’s what’s […] julien , 5 days ago
2025 Influencer Trends, Influencer Marketing, Marketing Tips, Our Solutions, Partner Spotlight, Social Media The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 Call it what you will: the “enrollment cliff,” “demographic dip,” or “admissions drop.” Higher education is entering a critical turning point. The number of traditionally college-aged students (18-year-olds) is in sustained decline, and the effects are no longer hypothetical. College Enrollment Decline: […] julien , 3 weeks ago
