2025 Influencer Trends, 2025 Instagram Trends, Hot Topics & Happenings, Influencer Marketing, Instagram, Instagram Reels, Marketing Tips, Social Media, Weekly News Roundup Instagram’s 2025 UI Update: What Creators and Brands Need to Know About Reels and DMs Instagram is closing out 2025 with a major app redesign that puts Reels and DMs at the center of the user experience. The navigation bar now prioritizes Feed + Stories, Reels, and direct messaging in a cleaner layout. Profile grids have ditched square thumbnails for taller previews built for vertical video. Translation features and messaging […] julien , 29 mins ago
2025 Influencer Trends, Brand Awareness, Influencer Marketing, Instagram, Marketing Tips, Our Solutions, Partner Spotlight, Signature Box, Social Media What is an Influencer Box Campaign? (And Why Brands Love Them) Chances are, you’ve scrolled past an unboxing video (or ten) on TikTok or Instagram. But have you ever stopped and wondered: why do brands do this, and does it really work? Here’s the secret: unboxing isn’t just about pretty packaging. An influencer box campaign, often referred to as a seeding kit, press kit, media kit, […] julien , 3 weeks ago
2025 Influencer Trends, Hot Topics & Happenings, Influencer Marketing, Instagram, Instagram Reels, Marketing Tips, Social Media Instagram Adds Reels Retention & Skip Rate: What Influencer Marketers Should Do Next Instagram introduced a Retention chart inside Reels Insights and is replacing View Rate with Skip Rate. Retention shows the percentage of viewers still watching at each moment of a Reel; Skip Rate shows the percentage who skip within the first 3 seconds. These updates help you understand where viewers drop off and whether your opening […] julien , 2 months ago
2025 Influencer Trends, Hot Topics & Happenings, Influencer Marketing, Marketing Tips 7 Compliance-Safe Influencer Tactics That Actually Work for Q4 Q4 hits different in regulated categories. If you’re running influencer campaigns for financial services, health products, kids’ brands, alcohol, or supplements, you know exactly what we mean. Budgets are locked, timelines are compressed, and one missed disclosure can destroy months of planning. Here’s what actually works: you can run fast, compliant campaigns without burning through […] julien , 2 months ago
2025 Influencer Trends, Influencer Marketing, Marketing Tips From Broadcast to TikTok: The Evolution of PSAs in the Influencer Era In the hit series, Mad Men, the advertising world scrambled as health concerns and regulations redefined how tobacco could be marketed. What followed wasn’t the end of messaging, it was a reinvention. Just like agencies in the 1970s evolved beyond slogans and TV jingles, today’s public institutions are rethinking how public service announcements (PSAs) are […] julien , 2 months ago
2025 Influencer Trends How Product Seeding Boosts Brand Awareness: What’s Actually Working Now Let’s start with what everyone’s thinking but not saying: most influencer campaigns are still stuck in 2019. Brands send products, cross their fingers, and hope for posts. Meanwhile, the smartest players have figured out that product seeding — when done strategically — is driving more authentic awareness than their entire paid media budget. Here’s what’s […] julien , 2 months ago
2025 Influencer Trends, Influencer Marketing, Marketing Tips, Our Solutions, Partner Spotlight, Social Media The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 Call it what you will: the “enrollment cliff,” “demographic dip,” or “admissions drop.” Higher education is entering a critical turning point. The number of traditionally college-aged students (18-year-olds) is in sustained decline, and the effects are no longer hypothetical. College Enrollment Decline: […] julien , 3 months ago
