We are talking about all things influencer marketing, from hot topics in the space to forecasting social media trends for Q3 and Q4. Learn more about the impact influencers and word-of-mouth marketing have on the current marketing climate, what brands look for from a legal perspective, and the latest insights on influencer sizes and demographics to help guide influencer selections.

Forbes: The Impact of Influence And Word-Of-Mouth Marketing

Description: With the incredible growth of social media, influencer marketing is no longer an optional marketing tactic, but rather a necessary marketing strategy. 90% of people are much more likely to trust a recommended brand, even if the recommendation is from strangers.

Legal Talk Network (Podcast Episode) : Social Media Trends Lawyers and Law Firms should Look for (and Follow) in 2022

Total Retail: 3 E-Commerce and Social Media Trends to Watch Through the Rest of 2022

Description: This year so far, we’re seeing social media mature as a force that drives e-commerce, in addition to emerging technologies like the metaverse and 5G.

Talking Influence: Gen Z Influencers: Why You Should Be Working With Them in 2022

Description: Gen Z is on track to become the largest generation of consumers since 2018, which comes as no surprise considering they account for $29 to $143 billion in direct spending. Their rise in consumption in the last few years has had a massive impact on how brands approach their marketing.

BackStage: How to Hire a Twitch Influencer for Your Brand's Marketing Campaign

Description: Twitch influencer marketing is a booming field with more than 31 million active daily users. Many brands have already taken advantage of the reach streamers have—Ubisoft, for example, partnered with massively popular streamer Saqib Ali Zahid (aka Lirik), who broadcast a run-through of the video game company’s “Tom Clancy’s Rainbow Six: Siege” to his 2 million followers. That stream alone garnered more than 15,000 views. 

The emerging market still has plenty of room for other companies to get into the mix and work with talent. Here’s how you can get started.

Social Media Today:  Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools

Description: Social media managers, rejoice – today, TikTok has added a new set of social media management platforms to its Marketing Partners Program, which will enable you to organize, schedule and yes, publish content to TikTok from your platform of choice.