2025 Influencer Trends, Influencer Marketing, Marketing Tips, Partner Spotlight, Social Media How Creators Turned Halloween into a Brand Moment How Creators Turned Halloween into a Brand Moment How Creators Turned Halloween into a Brand Moment Influencer Marketing · Creator Campaigns Frightfully Good Influence Halloween is more than costumes and candy. It has become a cultural moment powered by creators. This year, we saw audiences embracing spooky snack boards, DIY décor, in-store hauls, trick-or-treat prep, […] julien , 1 day ago
2025 Influencer Trends, 2025 Instagram Trends, Hot Topics & Happenings, Influencer Marketing, Instagram, Instagram Reels, Marketing Tips, Social Media, Weekly News Roundup Instagram’s 2025 UI Update: What Creators and Brands Need to Know About Reels and DMs Instagram is closing out 2025 with a major app redesign that puts Reels and DMs at the center of the user experience. The navigation bar now prioritizes Feed + Stories, Reels, and direct messaging in a cleaner layout. Profile grids have ditched square thumbnails for taller previews built for vertical video. Translation features and messaging […] julien , 1 week ago
Hot Topics & Happenings, Marketing Tips, Uncategorized How ChatGPT Checkout and AI Commerce Are Transforming Influencer Marketing There’s an old myth in marketing that social media posts disappear as quickly as they arrive. Scroll past, swipe away, gone forever. But something fundamental has shifted. That post your creator partner published last year? It’s working for you right now. Google is indexing it. AI is reading it. Audiences are discovering it. And the […] julien , 3 weeks ago
2025 Influencer Trends, Brand Awareness, Influencer Marketing, Instagram, Marketing Tips, Our Solutions, Partner Spotlight, Signature Box, Social Media What is an Influencer Box Campaign? (And Why Brands Love Them) Chances are, you’ve scrolled past an unboxing video (or ten) on TikTok or Instagram. But have you ever stopped and wondered: why do brands do this, and does it really work? Here’s the secret: unboxing isn’t just about pretty packaging. An influencer box campaign, often referred to as a seeding kit, press kit, media kit, […] julien , 1 month ago
2025 Influencer Trends, Hot Topics & Happenings, Influencer Marketing, Instagram, Instagram Reels, Marketing Tips, Social Media Instagram Adds Reels Retention & Skip Rate: What Influencer Marketers Should Do Next Instagram introduced a Retention chart inside Reels Insights and is replacing View Rate with Skip Rate. Retention shows the percentage of viewers still watching at each moment of a Reel; Skip Rate shows the percentage who skip within the first 3 seconds. These updates help you understand where viewers drop off and whether your opening […] julien , 2 months ago
2025 Influencer Trends, Hot Topics & Happenings, Influencer Marketing, Marketing Tips 7 Compliance-Safe Influencer Tactics That Actually Work for Q4 Q4 hits different in regulated categories. If you’re running influencer campaigns for financial services, health products, kids’ brands, alcohol, or supplements, you know exactly what we mean. Budgets are locked, timelines are compressed, and one missed disclosure can destroy months of planning. Here’s what actually works: you can run fast, compliant campaigns without burning through […] julien , 2 months ago
