Social Smarts

2022 Trending Industry Topics, Hot Topics & Happenings, Influencer Marketing, Marketing Tips, Weekly News Roundup

How Fashion Brands are Leveraging Influencers this Spring

While the fashion industry has had great success with influencer marketing, brands in the space are constantly on the hunt for new ways to excite and engage their audiences. On this week’s news roundup, we explore live-streaming and online shoppable events, Amazon’s The Drop x TikTok collaboration, digital fashion and cryptocurrency, the upward trend in […]

2022 Trending Industry Topics, Hot Topics & Happenings, Social Media, Weekly News Roundup

News of the Week: Unilever Resitrictions, Instagram Ranking Algorithm, Influencer Incomes, & Superjoi Gives Back

Amidst the Twitter flitter, Instagram adjusts it’s algorithm and new on the scene platform, SuperJoi, raises 2.5 Million in funding. Meanwhile, Unilever cracks down on kids, the city of Boston sets out to boost diversity and Linktree releases an influencer earnings survey – the results are fascinating!  Marketing Dive: Unilever tightens restrictions on food marketing […]

2022 Trending Industry Topics, Brand Awareness, Hot Topics & Happenings, Influencer Marketing, Weekly News Roundup

The Power of B2B Partnerships & Influencer Collabs

On the week’s news round up, Sex and the City character, Carrie Bradshaw, inspires new Birkenstock & Manolo collaboration, Pepsi & iHop team up to introduce a limited edition line of Cola, and Target partners with Levi’s to be a top “denim destination”. Dynamic partnerships , whether that be brand-to-brand or influencer collaborations alike, provide […]

Brand Awareness, Collaboration Spotlight, Influencer Marketing, Our Solutions, Partner Spotlight, Signature Box

Kalahari Resorts & Conventions: The Impact of Marketing Off-Season for Seasonal Businesses

Government shutdowns due to the Covid pandemic hit the theme park industry hard. Fortunately, most operators have rebounded and are on pace to performing at their pre-pandemic rates. A look-back at one operator’s successful approach to staying afloat demonstrated the versatility of social media marketing in crafting effective advertising strategy. Predictably, most companies seized the […]

2022 Trending Industry Topics, 2022 Trends, Brand Awareness, Hot Topics & Happenings, Influencer Marketing, Weekly News Roundup

Spring Beauty: Brands and TV Shows alike Weigh In & Inspire this Season’s Trends

Spring beauty is in the air with brands and celebs alike turning to social to share fresh trends and tips+tricks to have you looking your best this season. Whole Foods shares their 2022 predications, Tarte and Clean Girl beauty brands take advantage of the benefits of TikTok, and HBO’s hottest series, Euphoria, adds a pop […]

2022 Trending Industry Topics, 2022 Trends, Hot Topics & Happenings, Influencer Marketing, Weekly News Roundup

The Rise of LinkedInfluencers, Social Media Platforms Support Female-Owned Businesses & the Advantages of Influencer Marketing for Manufacturers

Companies take action for Women’s History Month by providing female-owned businesses education, resources and funding. YouTube doubles down on Podcasters’ videos as Walmart gets bullish with Live-Shopping. And as manufacturers set their eyes on influencers, LinkedIn becomes the darling for B2B marketers.   Social Media Today: Pinterest Announces New Support Program for Female-Owned Businesses as […]

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