This morning, join us on our blog over a cup of coffee ☕ Each week on BabbleBoxx’s Social Smarts segment, we bring you some of the latest news and happenings in the marketing world. This week, we dive into how marketers are rethinking their strategies when it comes to advertising on Instagram and Facebook, share tips for attracting and engaging loyal brand advocates and provide a sneak peek for what features to expect from the new Instagram update. Last, but not least - June is Pride Month. Learn more about what brands are doing to show a little love and support for the LGBTQ+ community! #LoveWins
Description: Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. In recent years, marketers have been aiming to diversify their social media ad budgets to be less reliant on Facebook and Instagram amid privacy shifts, performance difficulties, misinformation and hate-based content and other various issues with the platforms. Often that move for diversification came from direct-to-consumer brands that had relied too heavily on performance marketing and direct response advertising on the platforms to hit sales goals. Fast Company: How community marketing can turn customers into loyal brand advocates
Description: Companies that can connect with values-based communities have a distinct marketing advantage. Communities built around shared beliefs, identity, and life experiences are more likely than other customers to become self-motivated brand ambassadors, organically increasing brand awareness, converting new customers, and generating lifetime value. The opportunity this affords to companies is growing, as consumers—particularly millennials and Gen Z—are increasingly likely to get their sense of belonging from such communities.
Description: Instagram sure does know how to make its fans and followers happy. And that’s because it’s bringing forth an array of exciting and anticipating features in its new update. We’ve got the latest grab of what you can expect. So let’s take a look!
Description: For three days in May, more than a dozen stars of Instagram, YouTube and TikTok convened in the coastal town of Todos Santos, Mexico, where they were treated to sunset dinners and spa sessions. It’s the type of luxurious weekend that internet influencers have come to expect from the growing number of companies trying to capitalize of their online fame. But the event on Mexico’s Pacific Coast wasn’t run by one of the powerhouses of social media. It was hosted by Amazon.
Description: Hasbro picked up a grand total of five awards at the annual Influencer Marketing Awards, now in its 4th year. The company took home the Gold Award for both the Best Multi-Channel Campaign category and the Best Family and Parenting Campaign category for Nerf’s Upload campaign, which sought to establish Nerf as a lifestyle brand in the UK.
Description: Pride month is here, and some of the biggest organizations in the nation have released eye-catching campaigns in celebration. The Drum has picked out five of the most impactful efforts, from putting an end to archaic, homophobic laws to protecting queer asylum seekers.
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