The most valuable result of a creator campaign may not be a view, like or click. It may be the candid consumer feedback hiding in plain sight. Here is how brands can turn creator conversations into smarter marketing decisions.

Hope & Plum co-founders Skye Amundsen and Mallory Muscolino share how they turned a community-led idea into an eight-figure baby carrier brand, while staying committed to inclusivity, ethical manufacturing and the values that inspired it all.

Consumers are no longer using just one search bar to discover products. They are moving between social platforms, search engines, retailer sites and AI-powered tools. Here is how brands can make creator content easier to find—and more useful when it is found.

Creator content is no longer reaching only social audiences, it may also influence how AI tools understand and recommend brands. Here’s how brands can create useful, discoverable content that continues working long after the original post goes live.

Dr. Neela Sethi Young shares how she built JAANUU by combining fashion, function and a genuine commitment to the healthcare community. Discover why staying true to your story, creating meaningful connections and setting personal boundaries can be more powerful than following every trend.

Suzie Baleson joins Sherri to talk female founders, funding, and what it really takes to grow a brand today, from creator marketing and product sampling to building a community that actually cares.

When it comes to influencer marketing, PR boxes are the secret weapon that can turn a simple product launch into a viral sensation. But not all PR boxes are created equal. Crafting winning PR box strategies for influencers requires precision, creativity, and a deep understanding of what makes an influencer tick. If you want to elevate your brand’s presence and create buzz that lasts, you need to think beyond the box—literally. Let me take you on a journey through the art and

Custom influencer kits look effortless when they arrive on a creator’s doorstep — but behind every unboxing moment is a 6–10 week process of strategy, sourcing, logistics, and creator coordination. Here is the full process, step by step.

Search Console's new platform properties show how TikTok, Instagram, YouTube and X posts perform in Google Search. What that data means for influencer campaigns.

Learn how to ship frozen food to influencers the right way. Compare 3 proven methods, including retail reimbursement, coupons, and direct cold-chain shipping, to see which fits your next campaign.

Each week, I break down the platform updates, creator trends, and algorithm changes that actually matter. Here's this week's roundup of platform news across TikTok, Instagram, YouTube, and Meta.

Little Sleepies' Maeher on building an influencer program from scratch, reusing creator content across every channel, and gifting with no strings attached.

In today’s fast-paced digital world, standing out in the enterprise space is no small feat. Traditional marketing tactics alone won’t cut it anymore. The secret weapon? B2B influencer marketing. These partnerships are transforming how brands connect, engage, and grow. Imagine unlocking a powerful network of trusted voices that amplify your message, build credibility, and drive measurable results. Sounds like a game-changer, right? Let’s dive into how you can harness this dyna

The most popular creator isn't always the most influential. Here's why trust, not follower count, is what really drives audience action and brand results.

In the fast-paced world of digital marketing, content sponsorships have become a powerhouse for brands aiming to cut through the noise and connect with their audience on a deeper level. But how do you maximize these opportunities? How do you turn a simple sponsorship into a dynamic engagement engine that drives visibility, trust, and sales? Let’s dive in and unpack the secrets behind content sponsorship strategies that truly work. Unlocking the Power of Content Sponsorship St

Former Barstool Sports CEO Erika on launching Mule Media, building Work Like a Girl, the AI loneliness epidemic, fearless creator strategy, and Food52.

Juliet Wine co-founder Allison Luvera on building a premium box wine brand for women, creator marketing in alcohol, and calling out copycats as a female founder.

“Lifestyle business” has become a strangely loaded term. Somewhere along the way, it started to imply small thinking, low ambition, or a lack of seriousness. But building a profitable, creative, flexible business designed for longevity is not a lack of ambition. It may be one of the clearest forms of it.

Most marketers assume pharma influencer marketing is a contradiction in terms. Can creator content really work inside an FDA-regulated industry? In a recent episode of Like, Love, Share by BabbleBoxx, host Sherri Langburt sat down with Missy Voronyak, a parenting-blogger-turned-pharma strategist who has spent more than a decade proving it can. Here are the takeaways worth saving. From Parenting Blogger to Pharma Influencer Marketing Specialist Missy’s path into healthcare i