Influencer Marketing Roundup: Social Commerce and the Creator Economy, Rise of Live Streams for Social Selling, and the Metaverse

It’s the first Monday back to work in the New Year and influencer marketing has lofty goals for 2022 as marketers shift from ad-based revenue and double down on the creator economy. The metaverse is seeking influencers to become “metapreneurs” and marketers are honing in on them as livestream shopping hosts. The launch of a new college-aimed social app, 28 Row, reinforces the benefits of micro-marketing, and it is easily as effective for fintech, medical and other non-traditional industries.  

Influencers are invited to become ‘metapreneurs’ as social media moves to Web 3.0

Metafluence is an early pioneer looking to bridge the current gap between influencer marketing and the metaverse.  Using this gateway, content creators can easily transition while also benefiting from the solutions this team provides based on current influencer marketing limitations. Among the most prominent of these limitations are brands paying lower than industry rates, difficulty in tracking total compensation as a piece of content is used repeatedly for the brand, and uncertainty about the credibility of an unknown or new brand, to name a few.

Recognizing these unmet needs, Metafluence proposes a solution to these challenges by leveraging blockchain technology and the metaverse to help influencers, brands and other audiences engage with each other in the next iteration of the internet.

Coin Telegraph

The Creator Economy and Social Commerce Proved Itself This Past Year. In 2022, Watch as It Booms!

The power of influencers and the frictionless one-click purchase flow helped this approach drive more sales in less time and decreased cart abandonment for the brands and companies that used it. Watch as more companies take this approach in 2022, and develop new similar social commerce models and tools.

Dot.LA

Shoppable Livestream Influencer Marketing: Is Social Media Turning into QVC?

Shopify’s recent integration with TikTok signifies the e-commerce platform’s faith in livestreamed social commerce. The partnership comes in the wake of TikTok’s rollout of its expanded LIVE platform, meaning TikTok users can now seamlessly purchase items featured in livestreams, while engaging with new live features including events, co-hosts, and Q&As.

It’s not just TikTok bringing livestream social influencer marketing to the West, however. A number of apps – including Popshop LiveNTWRKWhatnot, Supergreat, and Galaxy Live – have received millions in venture capital over the past 18 months. In the meantime, Amazon introduced Amazon live, and Meta created Instagram Live Shopping.

Talking Influence

Livestream Shopping Is Poised to Grow Even More in 2022

Ecommerce analyst Zach Weinberg, VP of ecommerce at performance marketing network Reprise Digital, said that while livestreaming is poised to grow even more in the next year, it will take a couple years before it reaches the inflection point at which it will be as commonplace of a way to buy things as it already is in Asia.

Ad Week

A new social app called 28 Row aims to connect college women, both for business opportunities and emotional support.

The app is meant to be a place for college women to connect over shared interests, and for many of them, social media influencing is a big one. Influencer Tumi Adeyoju said in a phone interview that 28 Row “has really introduced me to a lot of new faces, a lot of diversity when it comes to influencers and content creators.”

New York Times

12 personal finance influencers to follow in 2022: Personal finance influencers can inspire, empower and encourage millions of people around the world to take control of their finances.

Bankrate highlighted a few social media influencers and other content creators as part of its inaugural Social Honors awards to help amplify the voices speaking about money in a new way. In conjunction with those awards, Bankrate picked 12 of the top personal finance influencers you should follow in 2022.

Bankrate.com