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Love Is In the Air & Trending on Social: How Varying Industries Are Celebrating Valentine’s Day
For this week’s round-up, we’re highlighting Valentine’s Day across social from influencer-inspired cocktail recipes you don’t want to miss, the latest in pink decorating trends to social-cause holiday activations led by Chewy’s, Tinder and Hinge. 

Social Media Today: Instagram Announces Valentine's Day Live-Stream Shopping Event, the Latest in its eCommerce Push

Description: Instagram’s taking another step in its growing eCommerce push with a new Valentine’s Day live-stream shopping event, featuring a range of platform influencers and brands. The event will essentially act as a showcase for Instagram’s evolving live shopping tools, which it’s hoping to use as a lure to get more creators posting to its app, as opposed to TikTok, by offering greater reach and monetization potential, along with increased exposure.

Retail Touchpoints: Chewy to Host Live Pet Adoption Event on TikTok this Valentine’s Day

Description: Online pet retailer Chewy is inviting pet lovers to go on a “date” with rescue animals from the Peggy Adams Animal Rescue League in a TikTok Live event this Valentine’s Day. The Some Buddy to Love event will take place Feb. 14 at 4 p.m. ET and feature animal show-and-tells, puppy and kitten livestreams, a kissing booth, activities and more. The partners have even created “dating profiles” for each of the animals that will make an appearance at the event

Bustle: TikTok Is Making Valentine's Day Trees A Thing

Description: Viewers have TikTok to thank for a lot of things; from make-up hacks to Halloween costume inspiration, users on the social media platform have been inspiring others for the best part of five years. Now, users are turning to the most romantic of holidays to upgrade its aesthetics. Move over roses and candles, because here comes the Valentine’s Day tree.

Elite Daily: Valentine’s Day Cocktail Recipes On TikTok You Can Make To Share The Love

Description: For Valentine’s Day 2022, TikTokers have been blending some of the more traditional V-Day ingredients, like chocolate and raspberries, with more unique ingredients like edible glitter, all to the result of some sparkly, sweet sips.

Gov.UK: Dating Apps Join Forces For Valentine's Vaccination Push

Description: Some of the most popular U.K. dating apps have joined forces to back the British government’s message for their users to “Get Boosted Now” for their Valentine’s Day message. Apps such as Tinder, Hinge, OkCupid and Grindr will enable people to use in-app ‘Join the Boosted’ messages or display vaccination badges and stickers on their dating profiles to boost their chance of finding a match.

  | Image Credit: Hayley Free Bordes (Little Me & Free) from BabbleBoxx 2022 V-Day Co-Promotion |