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News of the Week: Unilever Resitrictions, Instagram Ranking Algorithm, Influencer Incomes, & Superjoi Gives Back

Amidst the Twitter flitter, Instagram adjusts it’s algorithm and new on the scene platform, SuperJoi, raises 2.5 Million in funding. Meanwhile, Unilever cracks down on kids, the city of Boston sets out to boost diversity and Linktree releases an influencer earnings survey – the results are fascinating! 

Marketing Dive: Unilever tightens restrictions on food marketing targeted at kids

Description: Unilever will not work with any ambassadors under 16 or whose primary audience lands in that age range. Brands are expected to comply with these guidelines by January 2023 as Unilever places a greater premium on responsible advertising.

Social Media Today: Instagram Is Updating its Ranking Algorithm to Put More Focus on Original Content

Description: The aim is to reduce the dominance of aggregator sites, and give more credit to original creators. That, ideally, will see fewer content farms or re-posters dominating the Explore feed, while Instagram is also now pushing more recommended posts into your main feed also, and these too should be more original moving forward.

Techcrunch: Only 12% of full-time creators make over $50K a year, says Linktree

Description: One of the more shocking revelations from the report is that creators are leaving money on the table, Linktree says. Only 12% of full-time creators are making more than $50,000 per year, while 46% of full-time creators make less than $1,000 annually

DotLa: Superjoi Raises $2.5 Million To Help Fans Fund Their Favorite Creators

Description: Superjoi’s platform allows creators to run Kickstarter-like campaigns to raise capital for projects, while giving fans the chance to suggest ideas for new content. Creators can also reward fans who chip in by giving them event tickets, merchandise or a personal video call. Later this year, Superjoi plans to help fans reap financial rewards, too—such as a share of advertising revenues generated from projects that they backed.