On this week's news roundup, we take a look at how LinkedIn Influencer partnerships can help B2B's, BuzzFeed's strategic decision to hire independent creators to produce content, how the NFL CMO is engaging with Gen Z through content creators, and Rolling Stone's most influential creator list. We also share Elon Musk's new change to Twitter for content creators and the conversation around an online streaming bill passed in the Canadian Senate last week.

Forbes: How B2B's can attract customers and employees with LinkedIn Influencer partnerships

Description: LinkedIn is quickly becoming a platform where influencers are present because of its business-focused community and positive atmosphere, unlike some social media platforms where toxic commentaries and reactions can be frequent. Read on to see the 12 tips from Forbes Agency Council on how B2B’s can attract customers and employees with LinkedIn Influencer partnerships.

Observer: CEO Jonah Peretti increases reliance on creator content

Description: BuzzFeed is aiming to lean on social media creators to produce content across their sites after shuttering BuzzFeed News and laying off 15% of staff. The rise of influencer marketing has media companies competing for limited advertising dollars, leading BuzzFeed to start hiring independent creators to commission content.

Rolling Stone: The 20 Most Influential Creators Right Now

Description: Who are the most influential creators right now? Check out the influencers who are featured in Rolling Stone’s Most Influential list, from innovative bloggers, to controversial streamers and TikTok stars.

Digiday: NFL CMO Tom Ellis on why content creators are leading the league's Gen Z-focused strategy

Description: How is NFL CMO Tom Ellis engaging with their priority target audience? Using Gen Z content creators of course! Read more to find out how the NFL is engaging with Gen Z to continue growing the NFL fanbase authentically.

CoinTelegraph: Elon Musk introduces Twitter monetization avenues for content creators

Description: Elon Musk has enacted another change to improve Twitter’s bottom-line: creators are now able to monetize their content, a move aimed to increase follower engagement and create new revenue streams on the platform. What exactly does this mean? Read more to find out!

Betakit: As Bill C-11 passes, YouTube Influencers, content creators express concern while Big Tech quiet

Description: Where is the Canadian content love? Bill C-11 passed into legislation in the Canadian Senate last week, an online streaming bill aimed to compel streaming giants like Netflix, YouTube, and TikTok to add more Canadian content and contribute financially to Canadian productions. Read more to learn about the opposing views of this bill from Canadian digital creators themselves.