2025 Influencer Trends, Influencer Marketing, Marketing Tips From Broadcast to TikTok: The Evolution of PSAs in the Influencer Era In the hit series, Mad Men, the advertising world scrambled as health concerns and regulations redefined how tobacco could be marketed. What followed wasn’t the end of messaging, it was a reinvention. Just like agencies in the 1970s evolved beyond slogans and TV jingles, today’s public institutions are rethinking how public service announcements (PSAs) are […] julien , 5 days ago
2025 Influencer Trends, Influencer Marketing, Marketing Tips, Our Solutions, Partner Spotlight, Social Media The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 Call it what you will: the “enrollment cliff,” “demographic dip,” or “admissions drop.” Higher education is entering a critical turning point. The number of traditionally college-aged students (18-year-olds) is in sustained decline, and the effects are no longer hypothetical. College Enrollment Decline: […] julien , 3 weeks ago
Content Creators, Hot Topics & Happenings, Influencer Marketing, Marketing Tips, Social Media, Weekly News Roundup The Value of Micro-Influencers, Brands Concern Over AI In Influencer Marketing & Social Media, and More On this week’s news roundup, we take a look at how media agencies are strenghtening brand safety as influencers adapt their content strategy with Artificial Intelligence tools, Shopify’s President on his preference of working with micro-influencers to grow his side hustle, and the reasons why creators are becoming the new social media strategists for brands. […] BabbleBoxx Team , 2 years ago
Content Creators, Hot Topics & Happenings, Influencer Marketing, Social Media, Weekly News Roundup LinkedIn Influencer Partnerships, BuzzFeed’s Strategic Pivot, Rolling Stone’s Most Influential List, and More On this week’s news roundup, we take a look at how LinkedIn Influencer partnerships can help B2B’s, BuzzFeed’s strategic decision to hire independent creators to produce content, how the NFL CMO is engaging with Gen Z through content creators, and Rolling Stone’s most influential creator list. We also share Elon Musk’s new change to Twitter […] BabbleBoxx Team , 2 years ago
Hot Topics & Happenings, Influencer Marketing, Social Media, Weekly News Roundup Content Creators Pretend to Attend Coachella, How New AI Tools Stand to Impact Marketers, and More On this week’s news round-up: Content creators are pretending to attend Coachella; American Eagle brings a secondhand clothing shop to Snapchat; We share the emergence of new AI tools like ChatGPT and its impact on marketers; A communications agency is releasing a playbook to combat inequity in influencer marketing; and a YouTube study addresses whether […] BabbleBoxx Team , 2 years ago
Hot Topics & Happenings, Influencer Marketing, Weekly News Roundup The Return of VidCon, Local Marketing Strategies for Franchises, and More On this week’s new round-up, we are taking a look at the return of VidCon, local marketing strategies that are moving the needle for franchises, and more! NBC News: VidCon, where YouTube stars once caused stampedes, pivots to TikTok Description: VidCon, the biggest convention for social media creators and their fans, is back this […] BabbleBoxx Team , 3 years ago
2022 World News, Hot Topics & Happenings, Influencer Marketing, Weekly News Roundup How Brands Are Supporting & Inspiring Conversations Surrounding Mental Health There is a growing crisis across the world — the prevalence of anxiety and depression amongst people has grown by 25% globally, the social isolation resulting from the pandemic identified as a major cause of the increase. According to the World Health Organization, “This is a wake-up call to all countries to pay more attention […] BabbleBoxx Team , 3 years ago
2022 Trending Industry Topics, Hot Topics & Happenings, Influencer Marketing, Marketing Tips, Social Media, Weekly News Roundup News of the Week: Pinterest TV Studio, Rephr’s Response to Consumer Feedback, Insights on the Creator Economy and More On this week’s news roundup, we take a look at Pinterest’s new live streaming app and how Rephr leveraged consumer feedback and crowdsourcing data to develop their new skincare line. We also share insights you should know about the influencer economy, how brands are utilizing long vs short term influencer collaborations and what roles influencers […] BabbleBoxx Team , 3 years ago
2022 Trending Industry Topics, Hot Topics & Happenings, Influencer Marketing, Marketing Tips, Weekly News Roundup How Fashion Brands are Leveraging Influencers this Spring While the fashion industry has had great success with influencer marketing, brands in the space are constantly on the hunt for new ways to excite and engage their audiences. On this week’s news roundup, we explore live-streaming and online shoppable events, Amazon’s The Drop x TikTok collaboration, digital fashion and cryptocurrency, the upward trend in […] BabbleBoxx Team , 3 years ago
2022 Trending Industry Topics, Brand Awareness, Hot Topics & Happenings, Influencer Marketing, Weekly News Roundup The Power of B2B Partnerships & Influencer Collabs On the week’s news round up, Sex and the City character, Carrie Bradshaw, inspires new Birkenstock & Manolo collaboration, Pepsi & iHop team up to introduce a limited edition line of Cola, and Target partners with Levi’s to be a top “denim destination”. Dynamic partnerships , whether that be brand-to-brand or influencer collaborations alike, provide […] BabbleBoxx Team , 3 years ago
