2025 Influencer Trends, Influencer Marketing, Marketing Tips

From Broadcast to TikTok: The Evolution of PSAs in the Influencer Era

In the hit series, Mad Men, the advertising world scrambled as health concerns and regulations redefined how tobacco could be marketed. What followed wasn’t the end of messaging, it was a reinvention. Just like agencies in the 1970s evolved beyond slogans and TV jingles, today’s public institutions are rethinking how public service announcements (PSAs) are […]

2025 Influencer Trends, Influencer Marketing, Marketing Tips, Our Solutions, Partner Spotlight, Social Media

The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025

The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 Call it what you will: the “enrollment cliff,” “demographic dip,” or “admissions drop.” Higher education is entering a critical turning point. The number of traditionally college-aged students (18-year-olds) is in sustained decline, and the effects are no longer hypothetical. College Enrollment Decline: […]

Content Creators, Hot Topics & Happenings, Influencer Marketing, Marketing Tips, Social Media, Weekly News Roundup

The Value of Micro-Influencers, Brands Concern Over AI In Influencer Marketing & Social Media, and More

On this week’s news roundup, we take a look at how media agencies are strenghtening brand safety as influencers adapt their content strategy with Artificial Intelligence tools, Shopify’s President on his preference of working with micro-influencers to grow his side hustle, and the reasons why creators are becoming the new social media strategists for brands. […]

2022 Trending Industry Topics, Hot Topics & Happenings, Influencer Marketing, Marketing Tips, Social Media, Weekly News Roundup

News of the Week: Pinterest TV Studio, Rephr’s Response to Consumer Feedback, Insights on the Creator Economy and More

On this week’s news roundup, we take a look at Pinterest’s new live streaming app and how Rephr leveraged consumer feedback and crowdsourcing data to develop their new skincare line. We also share insights you should know about the influencer economy, how brands are utilizing long vs short term influencer collaborations and what roles influencers […]

2022 Trending Industry Topics, Hot Topics & Happenings, Influencer Marketing, Marketing Tips, Weekly News Roundup

How Fashion Brands are Leveraging Influencers this Spring

While the fashion industry has had great success with influencer marketing, brands in the space are constantly on the hunt for new ways to excite and engage their audiences. On this week’s news roundup, we explore live-streaming and online shoppable events, Amazon’s The Drop x TikTok collaboration, digital fashion and cryptocurrency, the upward trend in […]

Marketing Tips, Partner Spotlight, Signature Box

Retail Strategy: How Marketers Can Convince Consumers to Shop Without Breaking the Bank

Valentine’s Day 2022 was forecasted to be the second-highest spending year on record, increasing about ~10% compared to last year. The Pandemic had been driving people to shop online more often than in years prior, but the trend has been threatened by increased prices and costs due to supply chain disruptions and labor shortages.  So […]