What should brands watch as they plan for 2027? From AI search and group chat recommendations to creator-led series, memorable endings, and smarter approvals, we explore five shifts shaping influencer marketing, and how to build them into your next campaign.

Q4 moves fast, and a single holiday post is rarely enough. Discover how to build an influencer campaign around the shopping moments that matter, create content shoppers can use, and make every creator partnership work harder.

The most valuable result of a creator campaign may not be a view, like or click. It may be the candid consumer feedback hiding in plain sight. Here is how brands can turn creator conversations into smarter marketing decisions.

Consumers are no longer using just one search bar to discover products. They are moving between social platforms, search engines, retailer sites and AI-powered tools. Here is how brands can make creator content easier to find—and more useful when it is found.

Creator content is no longer reaching only social audiences, it may also influence how AI tools understand and recommend brands. Here’s how brands can create useful, discoverable content that continues working long after the original post goes live.

When it comes to influencer marketing, PR boxes are the secret weapon that can turn a simple product launch into a viral sensation. But not all PR boxes are created equal. Crafting winning PR box strategies for influencers requires precision, creativity, and a deep understanding of what makes an influencer tick. If you want to elevate your brand’s presence and create buzz that lasts, you need to think beyond the box—literally. Let me take you on a journey through the art and

Custom influencer kits look effortless when they arrive on a creator’s doorstep — but behind every unboxing moment is a 6–10 week process of strategy, sourcing, logistics, and creator coordination. Here is the full process, step by step.

Search Console's new platform properties show how TikTok, Instagram, YouTube and X posts perform in Google Search. What that data means for influencer campaigns.

In today’s fast-paced digital world, standing out in the enterprise space is no small feat. Traditional marketing tactics alone won’t cut it anymore. The secret weapon? B2B influencer marketing. These partnerships are transforming how brands connect, engage, and grow. Imagine unlocking a powerful network of trusted voices that amplify your message, build credibility, and drive measurable results. Sounds like a game-changer, right? Let’s dive into how you can harness this dyna

In the fast-paced world of digital marketing, content sponsorships have become a powerhouse for brands aiming to cut through the noise and connect with their audience on a deeper level. But how do you maximize these opportunities? How do you turn a simple sponsorship into a dynamic engagement engine that drives visibility, trust, and sales? Let’s dive in and unpack the secrets behind content sponsorship strategies that truly work. Unlocking the Power of Content Sponsorship St

Former Barstool Sports CEO Erika on launching Mule Media, building Work Like a Girl, the AI loneliness epidemic, fearless creator strategy, and Food52.

Juliet Wine co-founder Allison Luvera on building a premium box wine brand for women, creator marketing in alcohol, and calling out copycats as a female founder.

“Lifestyle business” has become a strangely loaded term. Somewhere along the way, it started to imply small thinking, low ambition, or a lack of seriousness. But building a profitable, creative, flexible business designed for longevity is not a lack of ambition. It may be one of the clearest forms of it.

Most marketers assume pharma influencer marketing is a contradiction in terms. Can creator content really work inside an FDA-regulated industry? In a recent episode of Like, Love, Share by BabbleBoxx, host Sherri Langburt sat down with Missy Voronyak, a parenting-blogger-turned-pharma strategist who has spent more than a decade proving it can. Here are the takeaways worth saving. From Parenting Blogger to Pharma Influencer Marketing Specialist Missy’s path into healthcare i

TikTok Shop affiliate works for a specific kind of brand. Here are the 8 breakpoints that quietly kill most brand campaigns, and how to diagnose them.

NYC luxury wig maker Shani shares how authentic storytelling, consistency, and organic Instagram + TikTok strategy built her brand.

I just got back from speaking at the annual Lifesavers Conference in Baltimore. If you’re not familiar, it’s one of the largest gatherings of professionals dedicated to roadway safety, government, law enforcement, and community advocates all focused on one thing: saving lives. So… what was an influencer marketing agency doing there? That question everyone keeps asking and it gets to a bigger misconception about influencer marketing. It’s not just beauty, pets, or the latest f

KidBox founder Jeff Kadavie joins the BabbleBoxx podcast to talk AI-powered children's books, good screen time, and how creators can monetize stories.

I have a confession to make. I never really used TikTok. And lately… it’s been on my mind. Not because I think I should have. But because I feel like I might have missed something. Fifteen years ago, I left corporate with just an idea. No business plan. No funding. No team. I started a blog. It got picked up everywhere, even The New York Times. And still… I made no money. I pitched. I emailed. I built decks. Nothing worked. Until someone said something simple: “If you can’t m

A jury found Meta and YouTube liable for social media harm to a minor. Here are 6 influencer marketing compliance risks brands should fix before the next campaign.