2025 Influencer Trends, Brand Awareness, Influencer Marketing, Instagram, Marketing Tips, Our Solutions, Partner Spotlight, Signature Box, Social Media

What is an Influencer Box Campaign? (And Why Brands Love Them)

Chances are, you’ve scrolled past an unboxing video (or ten) on TikTok or Instagram. But have you ever stopped and wondered: why do brands do this, and does it really work? Here’s the secret: unboxing isn’t just about pretty packaging. An influencer box campaign, often referred to as a seeding kit, press kit, media kit, […]

Brand Awareness, Collaboration Spotlight, Influencer Marketing, Our Solutions, Partner Spotlight, Signature Box

Kalahari Resorts & Conventions: The Impact of Marketing Off-Season for Seasonal Businesses

Government shutdowns due to the Covid pandemic hit the theme park industry hard. Fortunately, most operators have rebounded and are on pace to performing at their pre-pandemic rates. A look-back at one operator’s successful approach to staying afloat demonstrated the versatility of social media marketing in crafting effective advertising strategy. Predictably, most companies seized the […]

Marketing Tips, Partner Spotlight, Signature Box

Retail Strategy: How Marketers Can Convince Consumers to Shop Without Breaking the Bank

Valentine’s Day 2022 was forecasted to be the second-highest spending year on record, increasing about ~10% compared to last year. The Pandemic had been driving people to shop online more often than in years prior, but the trend has been threatened by increased prices and costs due to supply chain disruptions and labor shortages.  So […]