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Latest Influencer Collab Marks the 30th Anniversary of ‘Rugrats’

An exclusive collaboration between BabbleBoxx and Nickelodeon bolsters fanfare for the beloved streaming television series

If you’re a ‘90’s child, your favorite Rugrats characters are all grown up: Tommy, Dil & Angelica Pickles, Chuckie & Kimi Finster, Susie Carmichael, Phillip & Lillian DeVille, and we can’t forget Spike! 

To celebrate the 30th Anniversary of the iconic cartoon series, influencer marketing agency BabbleBoxx has teamed up with Nickelodeon on a limited-edition collection of items inspired to take fans down memory lane.  

The fully branded experience kit - featuring Rugrats coasters, pins, Puma sweatshirts, beanies, Reptar pins and more - engaged 70 content creators who grew up in the ‘80’s and ‘90’s in a collaboration that is both feel-good and nostalgic. 

Influencers like Carlos Batlle (@mrbatlle) are embracing the moment while taking us a step back in time in their Instagram reels and online audiences are loving it!

Other notable influencers include: Cookie (@cookiecorp), Cher (@ohtobeamuse), Ruby Frias (@heyitsrubee), Jennifer Jones (@youngwildmefamily), Bex (@bexventure), Adriana Lately (@adrianalately), and Marie Lahai (@rie_defined)

Paramount+ subscribers can check out the Rugrats CGI-animated reboot, which launched in 2021. The reboot follows the same timeline as the original series, featuring 1-year-old Tommy.