2025 Influencer Trends, 2025 Instagram Trends, Hot Topics & Happenings, Influencer Marketing, Instagram, Instagram Reels, Marketing Tips, Social Media, Weekly News Roundup

Instagram’s 2025 UI Update: What Creators and Brands Need to Know About Reels and DMs

Instagram is closing out 2025 with a major app redesign that puts Reels and DMs at the center of the user experience. The navigation bar now prioritizes Feed + Stories, Reels, and direct messaging in a cleaner layout. Profile grids have ditched square thumbnails for taller previews built for vertical video. Translation features and messaging […]

2025 Influencer Trends, Hot Topics & Happenings, Influencer Marketing, Instagram, Instagram Reels, Marketing Tips, Social Media

Instagram Adds Reels Retention & Skip Rate: What Influencer Marketers Should Do Next

Instagram introduced a Retention chart inside Reels Insights and is replacing View Rate with Skip Rate. Retention shows the percentage of viewers still watching at each moment of a Reel; Skip Rate shows the percentage who skip within the first 3 seconds. These updates help you understand where viewers drop off and whether your opening […]

2025 Influencer Trends, Hot Topics & Happenings, Influencer Marketing, Marketing Tips

7 Compliance-Safe Influencer Tactics That Actually Work for Q4

Q4 hits different in regulated categories. If you’re running influencer campaigns for financial services, health products, kids’ brands, alcohol, or supplements, you know exactly what we mean. Budgets are locked, timelines are compressed, and one missed disclosure can destroy months of planning. Here’s what actually works: you can run fast, compliant campaigns without burning through […]

Content Creators, Hot Topics & Happenings, Influencer Marketing, Marketing Tips, Social Media, Weekly News Roundup

The Value of Micro-Influencers, Brands Concern Over AI In Influencer Marketing & Social Media, and More

On this week’s news roundup, we take a look at how media agencies are strenghtening brand safety as influencers adapt their content strategy with Artificial Intelligence tools, Shopify’s President on his preference of working with micro-influencers to grow his side hustle, and the reasons why creators are becoming the new social media strategists for brands. […]

Content Creators, Hot Topics & Happenings, Influencer Marketing, Social Media, Weekly News Roundup

LinkedIn Influencer Partnerships, BuzzFeed’s Strategic Pivot, Rolling Stone’s Most Influential List, and More

On this week’s news roundup, we take a look at how LinkedIn Influencer partnerships can help B2B’s, BuzzFeed’s strategic decision to hire independent creators to produce content, how the NFL CMO is engaging with Gen Z through content creators, and Rolling Stone’s most influential creator list. We also share Elon Musk’s new change to Twitter […]

Hot Topics & Happenings, Influencer Marketing, Social Media, Weekly News Roundup

Content Creators Pretend to Attend Coachella, How New AI Tools Stand to Impact Marketers, and More

On this week’s news round-up: Content creators are pretending to attend Coachella; American Eagle brings a secondhand clothing shop to Snapchat; We share the emergence of new AI tools like ChatGPT and its impact on marketers; A communications agency is releasing a playbook to combat inequity in influencer marketing; and a YouTube study addresses whether […]

Hot Topics & Happenings, Influencer Marketing, Weekly News Roundup

The Return of VidCon, Local Marketing Strategies for Franchises, and More

On this week’s new round-up, we are taking a look at the return of VidCon, local marketing strategies that are moving the needle for franchises, and more!   NBC News: VidCon, where YouTube stars once caused stampedes, pivots to TikTok Description: VidCon, the biggest convention for social media creators and their fans, is back this […]

2022 Trending Industry Topics, Hot Topics & Happenings, Weekly News Roundup

Brands Tap Into Influencer Marketing as Travel Spikes

People are eager to get out and explore after a difficult two years of restrictions on travel. With a surge in consumer demand for travel and tourism, we take a look at how hospitality brands and influencers approach and respond. On the weeks roundup, travel influencer, Emma Rose Lager, develops location-scouting app for brands, Benefit […]

2022 World News, Hot Topics & Happenings, Influencer Marketing, Weekly News Roundup

How Brands Are Supporting & Inspiring Conversations Surrounding Mental Health

There is a growing crisis across the world — the prevalence of anxiety and depression amongst people  has grown by 25% globally, the social isolation resulting from the pandemic identified as a major cause of the increase. According to the World Health Organization, “This is a wake-up call to all countries to pay more attention […]