2025 Influencer Trends, Hot Topics & Happenings, Influencer Marketing, Instagram, Instagram Reels, Marketing Tips, Social Media

Instagram Adds Reels Retention & Skip Rate: What Influencer Marketers Should Do Next

Instagram introduced a Retention chart inside Reels Insights and is replacing View Rate with Skip Rate. Retention shows the percentage of viewers still watching at each moment of a Reel; Skip Rate shows the percentage who skip within the first 3 seconds. These updates help you understand where viewers drop off and whether your opening […]

2025 Influencer Trends, Hot Topics & Happenings, Influencer Marketing, Marketing Tips

7 Compliance-Safe Influencer Tactics That Actually Work for Q4

Q4 hits different in regulated categories. If you’re running influencer campaigns for financial services, health products, kids’ brands, alcohol, or supplements, you know exactly what we mean. Budgets are locked, timelines are compressed, and one missed disclosure can destroy months of planning. Here’s what actually works: you can run fast, compliant campaigns without burning through […]

Content Creators, Hot Topics & Happenings, Influencer Marketing, Marketing Tips, Social Media, Weekly News Roundup

The Value of Micro-Influencers, Brands Concern Over AI In Influencer Marketing & Social Media, and More

On this week’s news roundup, we take a look at how media agencies are strenghtening brand safety as influencers adapt their content strategy with Artificial Intelligence tools, Shopify’s President on his preference of working with micro-influencers to grow his side hustle, and the reasons why creators are becoming the new social media strategists for brands. […]

Content Creators, Hot Topics & Happenings, Influencer Marketing, Social Media, Weekly News Roundup

LinkedIn Influencer Partnerships, BuzzFeed’s Strategic Pivot, Rolling Stone’s Most Influential List, and More

On this week’s news roundup, we take a look at how LinkedIn Influencer partnerships can help B2B’s, BuzzFeed’s strategic decision to hire independent creators to produce content, how the NFL CMO is engaging with Gen Z through content creators, and Rolling Stone’s most influential creator list. We also share Elon Musk’s new change to Twitter […]

Hot Topics & Happenings, Influencer Marketing, Social Media, Weekly News Roundup

Content Creators Pretend to Attend Coachella, How New AI Tools Stand to Impact Marketers, and More

On this week’s news round-up: Content creators are pretending to attend Coachella; American Eagle brings a secondhand clothing shop to Snapchat; We share the emergence of new AI tools like ChatGPT and its impact on marketers; A communications agency is releasing a playbook to combat inequity in influencer marketing; and a YouTube study addresses whether […]

Hot Topics & Happenings, Influencer Marketing, Weekly News Roundup

The Return of VidCon, Local Marketing Strategies for Franchises, and More

On this week’s new round-up, we are taking a look at the return of VidCon, local marketing strategies that are moving the needle for franchises, and more!   NBC News: VidCon, where YouTube stars once caused stampedes, pivots to TikTok Description: VidCon, the biggest convention for social media creators and their fans, is back this […]

2022 Trending Industry Topics, Hot Topics & Happenings, Weekly News Roundup

Brands Tap Into Influencer Marketing as Travel Spikes

People are eager to get out and explore after a difficult two years of restrictions on travel. With a surge in consumer demand for travel and tourism, we take a look at how hospitality brands and influencers approach and respond. On the weeks roundup, travel influencer, Emma Rose Lager, develops location-scouting app for brands, Benefit […]

2022 World News, Hot Topics & Happenings, Influencer Marketing, Weekly News Roundup

How Brands Are Supporting & Inspiring Conversations Surrounding Mental Health

There is a growing crisis across the world — the prevalence of anxiety and depression amongst people  has grown by 25% globally, the social isolation resulting from the pandemic identified as a major cause of the increase. According to the World Health Organization, “This is a wake-up call to all countries to pay more attention […]

2022 Trending Industry Topics, Hot Topics & Happenings, Influencer Marketing, Marketing Tips, Social Media, Weekly News Roundup

News of the Week: Pinterest TV Studio, Rephr’s Response to Consumer Feedback, Insights on the Creator Economy and More

On this week’s news roundup, we take a look at Pinterest’s new live streaming app and how Rephr leveraged consumer feedback and crowdsourcing data to develop their new skincare line. We also share insights you should know about the influencer economy, how brands are utilizing long vs short term influencer collaborations and what roles influencers […]

2022 Trending Industry Topics, Hot Topics & Happenings, Influencer Marketing, Marketing Tips, Weekly News Roundup

How Fashion Brands are Leveraging Influencers this Spring

While the fashion industry has had great success with influencer marketing, brands in the space are constantly on the hunt for new ways to excite and engage their audiences. On this week’s news roundup, we explore live-streaming and online shoppable events, Amazon’s The Drop x TikTok collaboration, digital fashion and cryptocurrency, the upward trend in […]